Zaxby's
CHICKEN SANDWICH WAR WEB PAGE
When Zaxby's decided the Chicken Sandwich War wasn't over, they came to iris asking if we could develop a hidden web page for markets where the sandwich would be tested. Leveraging the campaign assets, a site was built that was meant to push orders for the new item. The ask was to develop an experience that would give users the feeling of a top secret message so as users scrolled, hidden messages and secrets could be revealed by hovering over items to get more intel on why Zaxby's was going to get the last word in the fast food Chicken Sandwich War.
On this project, I worked closely with our UX and Experience team to build a site that met their concerns as well as the asks of the brief.
CREDITS
Michael Keenan, Experience Design Director
Paul Clark, Senior UX Engineer
Ryan Paladino, Art Director / Designer