RYAN PALADINO

 Shell asked us to us their sponsored drivers to create a series of short form content that would highlight multiple offers and the benefits of the their premium fuel, SVPN+.

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One of our concepts was "Fuel Up Your Game" where we worked with Awesome Inc. to create a series of retro, video game-inspired videos that would quickly explain the SVPN+ 4 layers of defense, introduce Shell's new mobile pay option and introduce the discount offer for Shell's Fuel Rewards Members. The shoot included capturing motorsport champions Joey Logano and Joesph Newgarden in go-karts and at the pump going through the actions of our storyboards. Then taking that footage and working with our production team to create an 8-bit world and stylized versions of the drivers themselves. The assets resulted in higher watch rates and click throughs than the typical, more straight Shell content messaging.

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I worked closely with my copy partner to develop the concept and directed the capture on set. After the capture was complete, I gave the post production team direction on how the character models needed to capture the look of our talent and how the spots should feel and sound.