RYAN PALADINO

Shell has a yearly shoot with their sponsored drivers to capture social content to run throughout the year. Leveraging the fact that both of our drivers were coming off recent championship wins, the concept of the spot was to create hype about the match-up between the two and then under deliver on the competition itself. The hook being that while some things don't quite live up to the hype, Fuel Rewards always does by saving you money every time you fill up.

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I worked closely with my copy partner to develop and present the concept, directed the capture on set and then directed our post production team on the video edit and VO for the final output.