Shell
Car and Driver Photo Series
Every car has a story. And so does every person behind the wheel. In effort to create a library of content that connected Shell to their audience in a more human way, we worked with the Growl Brothers to shoot a series that focused on stories about cars and drivers.
The image bank was a massive success and served as an image library of over 100 images. Originally intended as a bank for social, the library went on to be used within Shell for all kinds of creative. I worked with an Associate Creative Director to nail down the concept, vetted and selected talent. On shoot day, I worked on set with our photography team to make sure we collected the client's request and left with a wide range of imagery that could work in varied placements. Post shoot, I made final selects and ensured the retouching was consistent among the library.