RYAN PALADINO

Barrister and Mann had previously worked with my agency on a redesign of their brand. After the success of the brand refresh, we were given the opportunity to redesign their most popular line of shaving soaps, known as the Classics. 

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Working with creative leadership, I partnered with a designer to present multiple packaging options. The final concept selected used animals and topographical maps to highlight the scents origins with a style that elevated their shelf appeal from the previous packaging. The packaging was successful enough to be applied to all of the products that fall under the Classics line.